Oi Soi Oi - Danish Design with an Asian twist, all handmade in Vietnam. We seek to combine the best of two worlds. The clean and simple Scandinavian Design, with the colorful and exotic style of Asia. A unique, eclectic, and personal style.
Oi Soi Oi is a Danish company that designs and produces interior décor. These Danish designs are all handmade in our own established ethical workshops in Vietnam. All are based on proud craft traditions.
The company was founded by Britt Goodall and Christina Thorbøll in 2007. The head office is located outside Copenhagen, Denmark.
Britt has lived in Hanoi, Vietnam for more than 20 years.
Through our office in Hanoi, we ensure consistent high quality and make sure that our production is carried out in a sustainable and respectful way.
-Founders Christina Thorbøll (left) & Britt Goodall (right).
Summer of 2022, Dorte Sorensen met Christina and Britt in Denmark.
From the beginning, they were kindred spirits with a strong passion for lampshades, décor, and business. Come to find out Christina and Dorte have several mutual friends and Britt had met Dorte’s mom at a tradeshow over 15 years ago.
At the time, Dorte’s mother had recently passed. Lis, Dorte's mother, was an entrepreneurial businesswoman herself who had built one of the leading lampshade factories in Scandinavia.
Dorte had always felt the desire to continue her mother's legacy and saw this connection as sign.
Dorte grew up in Denmark, but has now lived in the USA for over 36 years. Dorte has worked in the industry for many years.
With Dorte's Danish background and knowledge of the US Market paired with Britt & Christina, these three ladies found a strong personal and business partnership to take Oi Soi Oi to the USA!
-Dorte shown in the middle with Christina (left) & Britt (right).
In 2024, Oi Soi Oi USA became even more of a family venture when Dorte’s daughter, Mia Sorensen, joined the company. For as long as Mia can remember, she and Dorte had talked about creating something together, something rooted in Danish design, family values, and their shared love for creativity and beautiful spaces. When Oi Soi Oi took its first steps into the American market, the timing finally felt right.
What started with Mia’s grandmother’s lampshade business in Denmark has grown into a three-generation story. With Oi Soi Oi USA, Mia and Dorte are continuing that legacy together, creating their own modern and meaningful chapter of a shared family passion.
With a professional background in global marketing and brand communication, Mia brings a fresh, strategic and creative perspective to Oi Soi Oi USA. She works side-by-side with her mother, building the brand in the U.S. market, expanding relationships with designers and retailers, and shaping how Oi Soi Oi shows up across digital and social platforms.
-DORTE SHOWN ON THE LEFT & MIA ON THE RIGHT.
Today, Dorte and Mia run Oi Soi Oi USA together as a true mother-daughter dream team.
From trade shows, customer relationships, and product launches to day-to-day operations, they share the same vision:
to bring Danish design with an Asian twist to the American market with warmth, integrity and exceptional craftsmanship.
What began as a simple idea between mother and daughter has grown into a thriving business, rooted in family tradition, female entrepreneurship, and a deep love for handmade Danish design.
Oi Soi Oi USA was launched in December, 2022 with it's USA headquarters in Atlanta, Georgia.
The cornerstone of the Oi Soi Oi concept is respect for all people: we pride ourselves in always working in partnership with all of our suppliers, customers, and coworkers.
Oi Soi Oi - Made by hand, handle with care.
